BACHELOR OF BUSINESS ADMINISTRATION (HONS) WITH SPECIALIZATION IN BUSINESS ANALYTICS AND DIGITAL MARKETING

BACHELOR OF BUSINESS ADMINISTRATION (HONS)

Course duration: 3+1 years

Eligibility: +2/PU and above

Syllabus

Semester - |

  • Principles of Management
  • Essentials of IT
  • Financial Accounting
  • Quantitative techniques - |
  • Microeconomics
  • India Socio-Political Economics

Semester - II

  • Cost Accounting
  • Principles of Marketing
  • Macroeconomics
  • Environmental Management
  • Quantitative Techniques - Il
  • Effective Communications

Semester - III

  • Direct Tax &Indirect Tax
  • Consumer Behaviour & Services Marketing
  • Banking & Insurance
  • Operations Research
  • Human Resource Management
  • Indian Economics in Global Scenario

Semester - IV

  • Customer Relationship Management
  • Management Accounting
  • Business Law
  • Human Behaviour & Ethics at Workplace
  • Financial Management
  • Business Analytics

Semester - V

  • Finance Electives
  • Advanced Financial Management
  • Strategic Management
  • Financial Statement Analysis
  • Research Methodology

Semester – VI

  • Operations & Supply Chain Management
  • International Business & EXIM
  • Entrepreneurship & Business Plan
  • Finance Electives
  • Marketing Electives

Semester – VII

  • Business Ethics & Corporate Governance
  • E Commerce
  • Advance Statistics for Business Research
  • One Course from the Selected Elective Group

Semester – VIII

  • Project Management
  • Digital Marketing
  • Research Projects/Internship with Viva – voce

Fill the form to get Rs. 10000 scholarship on registration.
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